"You know you run a family business when lying down on the lounge chair is your preferred holiday activity" –Fredy Namdin

What We Do

It has always been my passion to work with family businesses, especially those competing head-to-head against powerful corporate giants. Much like ourselves in the last decade getting squashed by corporate titans around us, our comprehension of the situation is uncanny. However, I believe smaller sized businesses are not to give up against them. If anyone could persevere and win against massive market-dominating competitors, it would be the more innovative, leaner, highly focused and persevering businesses.

Resources are scarce for most businesses. Some massive companies could loose hundreds of millions of dollars for years and still trading fine. But with most family businesses, loosing few thousands dollars at the wrong time might just cause sleepless nights with sudden midnight urges to check the bank balance.

It is the utmost importance for savvy businesses to focus on what they can do best, to pick a niche and stick with it. Focusing scarce resources on the one thing they know for sure they can do better than the corporate giants.

Market changes and competitors are always lurking around the corner trying to have a go at us.

We help our clients to identify their unique strengths as family businesses, pick their market niche and strategically leverage them, focusing their precious resources into what they can do best.


Fredy Namdin

Executive and Business Coach

Bachelor of Commerce (The University of Western Australia)

Bachelor of Engineering (Honours) (The University of Western Australia)

ICF Global Members