“Dripping water hollows out stone, not through force but through persistence.” —Ovid

What We Do

It has always been my passion to work with other businesses, especially those competing in highly competitive market against never ending attacks, many of which come from powerful corporate giants. Much like ourselves in the last decade getting squashed by hungry competitors around us, our comprehension of the situation is uncanny.

Resources are scarce for most businesses. Some massive companies could loose hundreds of millions of dollars for years and still trading fine. But with most family businesses, loosing few thousands dollars at the wrong time might just cause sleepless nights with sudden midnight urges to check the bank balance.

It is the utmost importance for savvy businesses to focus on what they can do best, to pick a niche and stick with it. Focusing scarce resources on the one thing they know for sure they can do better than the competitors.

Market changes and competitors are always lurking around the corner trying to have a go at us.

We work with our clients to identify their passions and strengths, strategically leverage them, allocating their precious resources into what they can do best to bring solutions to their niche market.

We help our clients to level the battlefield against multinational market-dominating corporations by building laser-focused businesses.


Fredy Namdin

Small & Family Business Coach

Bachelor of Commerce (The University of Western Australia)

Bachelor of Engineering (Honours) (The University of Western Australia)

ICF Global Members