Small & Family Business Coaching

“manifesting credibility, trust, and character in strategy and tactics”

“There are no words to describe how good clarity can feel. The time I spent with Fredy discussing my business, my greatest concerns for it and the various ideas I’ve had swirling around in my head about how to make it better, finally started solidifying into workable plans. Now, instead of just ideas, I have a strategy, backed by the reassuring nod of someone who understands business, people and goals. Thanks Fredy!” – Shail Akhil (Calcul8ors Pty Ltd – Melbourne, Australia)

“Hi Fredy, Thank you for the time we have spent together over the phone, I have enjoyed it and found that your research and input has expanded my thoughts towards my business. Each coaching session has felt like a constructive research and development meeting to which I have gained a clearer understanding of my goals and direction in my business. I will have no hesitation in recommending you to other people, thank you again and I wish you all the success with your business coaching endeavour.” – Frank Bonannella (Global Direct Online – Perth, Australia)

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What are critical times in business? These are times that could change the course of the company.

How to identify some of the most critical times in business? A good indication is when you realise the only way forward is to face and conquer them although it takes much focus, clarity, strength, courage, and strategic manoeuvres.


We don’t promise the world to you. Instead, you and I will be working in the real world of business where everything is unpredictable yet its potential is unlimited.


How do we help you to do this? We help you to get clarity and focus in the midst of fire – resulting in high quality strategic decisions. And then we help you to find the courage to take actions – pushing forward to win the battle.

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Fenn Corporate Mission Statement:

“enabling small & family business owners to overcome critical times in business”

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When things are critical. Isn’t coaching something of a luxury?

In critical times, organisations need more resources in order to be a cut above the rest. Our work will influence the way you think and make decisions and that we will, through the coaching process, enable you to make faster, better, more accurate decisions.

Sometimes those are tough choices but because you know how you make the decision, you know why you make the decision, and so you will be naturally more committed to it and able to carry it through. The whole decision-making process becomes faster and more robust.

Your abilities to respond to your customers’ needs, to adapt to changing economic conditions and to foresee what the future might hold with limited information – all of this is improved by having different ways of thinking about the data.

You will bring tough business challenges into your coaching, and we will work out the solutions together.

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We help our clients to regain clarity and focus.

In the middle of critical times often business leaders loose focus. Their mind is shrouded by swirling issues and never ending problems. Their phones are ringing every five minutes with urgent works. They are too busy putting out fires and have completely lost the big picture.

We will help you to get your balance back to stand strong, regaining clarity and focus. Your jungle of work and pressure will be trimmed back into laser focus goal that will pull you towards it.

We will work with you to develop strategic intuition.

Most consulting firm will charge a fortune to develop a strategic plan. In some cases the strategic plan will be left untouched in a drawer for years after the exercise is finished. Consultants often leave owners and managers out of the loop when developing the plan. Hence, when the consultants leave, often no one really knows how to execute the strategic plans. In smaller businesses it is even worse due to limited resources.

We don’t create long term strategic plan, we work with you to develop strategic intuition. We help you to see the big picture and how every areas within as well as external to the business interact with one another. We help you to see how individual movements in different areas would push the whole business towards certain directions.

Our approach is happening in real time.

We help you to develop real time tactical manoeuvres to win real time battles in business. You will be in complete control in developing your business strategy.  After all you are the ones that face these battles every day. You know your businesses better than anyone. It is very important that you are in control when crafting your movements in the battlefield.

You would know if a strategy is too good too be true, not feasible, or will require too much capital. You have the field experience and in-depth knowledge of the organisation culture.

The strategy that we develop together will be put into practice immediately. Your involvement would enable you to execute the strategy in no time. Our methods are flexible enough to move and shift to accomodate different businesses with their own uniqueness and potentials.

“We will help you to develop real time tactical manoeuvres to win real battles in business”


Credibility, Trust, and Character

It is extremely important that to overcome critical times in business not to take extreme short-cuts, hostile actions, or descend to activities such as bribery, corruptions, and so on.

In fact, these ‘short cut’ often ‘dishonest’ activities have no place in any good business.

Excellent credibility, trust and character while being clever, canny, sharp, and shrewd are fundamentals. They would result in the following organizational character traits:

  1. Excellent Reputation of Trustworthiness and Integrity
  2. Paramount Loyalty from Employees, Customers, Suppliers, and Other Stakeholders
  3. Rock Solid Foundation in Operation and Strategy
  4. Clean and Transparent Company Governance
  5. Extraordinary Survival Capability in Hostile Environments

Is it the right time for you to work with us?

We can help you through coaching if you recognize yourself in any of the critical times below:

  • Managing crucial expansion to stay competitive either within the same market & industry or into a completely different market.
  • Competing with new strong entrants in the market that could potentially dominate the market.
  • A major project is derailed and a team is to be disbanded.
  • In need of significant improvement in industry competitiveness, focus, and resilience to stay afloat in the midst of heavy competitions.
  • Currently facing economy downturn and require strategy to navigate through the crises.
  • Looking for a bold change in perspective on business strategy.
  • There is a major environmental event which impacts the organisation and its people.
  • and so on …

The following list of questionnaires might help further to determine if you are ready for coaching: Are You Ready For Coaching?

Typical questions that we will work with you are:

  1. What are your current positions in terms of cash, profit, and sales?
  2. How are your competitors and customers impacted in relation to the situation?
  3. How do you keep the focus strong within your business core fundamentals?
  4. How are your people (and you) holding up mentally?
  5. What is the most important manouevre at the moment?

To start with these are the 12 core areas that we could use to analyse your business: Bricks of Streetwise Strategy.


Our coaching fees are based on a couple of things:

  • What we can do together to strengthen your bottom line for the critical times.
  • How we will work together to help you push through the critical times.
  • How we can best prepare you for the triumph ahead beyond the critical times.

I always insist on free initial meeting (it’s called the bolder session) – more below..

Then if both of us are happy with the progress I will send a business proposal outlining what we would do together, how, and what the fees will be.

Typical engagement consists of (not limited to):

  • Regular Coaching Meeting, excepting holidays
  • Regular Coaching Notes: based on ongoing discussions in Coaching Meetings, Emails, Assesssments, and Action Steps
  • Deadlines, timelines, and accountabilities
  • Coaching Assessments and Action Steps
  • Unlimited Coaching Email Support

Are you really really ready? Book your free BOLDER coaching session now.

If you really really want to push your business forward, willing to learn and work hard.

Please enquire for your free bottom-line down-to-earth (‘bolder’) coaching session completely free and no strings attached. This is a special session where we will work together to improve your bottom line.

‘Bolder’ session is where we will look at how you can improve your cash, profit, and sales in particular but not limited to:

  • Operational efficiency
  • Inventory management
  • Customer focus
  • Other expenses control

Real coaching here with real results, bring your notes and lots of coffees because we (you and me) will be working hard for your business.

You can decide if you want to continue working with me afterwards to push your business further to the next level. No strings attached.

Fredy Namdin

Small & Family Business Coach | Business Resilience & Turnaround Coach

Bachelor of Commerce – Strategic Management & Finance (The University of Western Australia)
Bachelor of Engineering (Honours) – Operational System & Control (The University of Western Australia)

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Email: fredy@fenncorporate.com, Skype: fredynamdin, Mobile: +61 410227043