Why Real Goals Are Scary (And Impossible Goals Are Addictive)

“In two years, my business is going to expand nationwide,” I said to Rob, my good friend.
“Yeah, and how are you planning to do that?” Rob replied.
“Get good customers base, expand the product lines, hire salespersons.”
“You think it’s so easy? Your plan does not even sound convincing!”
“Well, it’s important to have a dream.”
“Yeah, keep dreaming.”